A House at Macy’s! - An Excerpt from Leisurama (via jgorst)
”Leisurama.” A full-scale model of the house was built on the 9th floor of Macy’s Herald Square store in Manhattan. The homes were to be built in Montauk, NY and came fully furnished down to the toothbrush. Some models sold for $12,995. The marketing approach was genius.
For more information visit http://www.leisurama.info.
The Delaware Valley Modernists or DVM are an informal group of modernism enthusiasts who occasionally get together to share our passion for modern homes, modern furniture, and to share resources about all of the above.
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